Meet the Eduviai Team

Meet the education, technology and family support specialists working behind Eduviai.

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ABOUT OUR TEAM

Who We Are

The People Behind Eduviai

Eduviai is supported by a team with experience across UK education, international admissions, technology and family support. We bring together different perspectives to help international families understand their options, compare schools more clearly and make informed decisions with confidence.

Meet Our Team

How We Work

A clear, six-step process that takes you from first enquiry to your child's first day at a UK school. No surprises, no hidden steps — just guided support at every stage.

Application Guide

Deadlines, documents, entrance exams, personal statements — everything you need to submit a strong application, explained in plain language with practical checklists.

Our Price

Clear plan information and transparent pricing for platform features and optional support. School suggestions reflect your family's preferences and support informed comparison.

leadership

Founded by People Who've Been Through It

Our founders have first-hand experience of the international student journey — as students, as parents, and as education professionals.

James Chen
Co-Founder & CEO

James Chen

British-Chinese · Harrow → Cambridge → Goldman Sachs → Eduviai

James experienced the UK boarding school system first-hand — arriving from Shanghai at age 13 with limited English and leaving with a Cambridge offer. After a decade in finance, he founded Eduviai to give every international family the guidance he wished his parents had.

  • Harrow School (2003–2008) — full boarder, Head of House
  • Cambridge University — BA Economics, First Class
  • Goldman Sachs — VP, Asset Management, 8 years
  • Personal experience placing 3 nephews in UK prep schools
Dr. Sophie Martin
Co-Founder & CTO

Dr. Sophie Martin

French · Imperial College → DeepMind → Eduviai

Sophie leads Eduviai's AI matching engine. With a PhD in machine learning from Imperial and three years at DeepMind working on recommendation systems, she brings world-class technical expertise to the education sector. She's passionate about using AI to make life-changing decisions more transparent and fair.

  • Imperial College London — PhD, Machine Learning
  • DeepMind — Research Engineer, Recommendation Systems
  • Published 12 papers on matching algorithms and fairness in AI
  • Mother of two — both at UK schools in London
The team

Specialists Who Know the System Inside Out

Every team member brings specific expertise — from UK admissions consulting to the Chinese education market.

Emma Whitfield

Emma Whitfield

Head of UK Education

Former deputy head at a leading Surrey prep school. 15 years in UK independent education. Personally guided over 300 families through the school selection and application process.

Zhang Wei

Zhang Wei

China Market Director

Born in Guangzhou, educated at Cheltenham College and LSE. 10 years connecting Chinese families with UK schools. Fluent in Mandarin, Cantonese, and English.

Dr. Aisha Patel

Dr. Aisha Patel

University Admissions Advisor

Former admissions tutor at the University of Edinburgh. PhD in Education Policy. Specialist in UCAS strategy, personal statements, and postgraduate applications.

Tom Nakamura

Tom Nakamura

Head of Operations & Visa

Japanese-British. Former student visa caseworker at the UK Home Office. 8 years processing Tier 4 and Child Student Visa applications. Knows immigration from the inside.

What Drives Us

The Principles Behind Our team

Student-First, Always

Every person on this team asks the same question before every recommendation: "Is this genuinely the best option for this child?" If the answer isn't a clear yes, we keep looking.

Data Over Gut Feel

We've each spent years in education — but we don't rely on instinct alone. Every recommendation is backed by verified data: inspection results, exam performance, and real family feedback.

Honesty, Even When It's Hard

If a school isn't the right fit, we say so. If a family's expeteam ctations need adjusting, we have that conversation. Trust is built on truth — and that's non-negotiable for everyone on this team.

Testimonials

Students Feedback

  • “We were overwhelmed trying to understand the UK system from Beijing. Eduviai gave us clear school options that matched our daughter's profile, and we felt supported at every stage.”

    Mrs Elena Petrova
    Wycombe Abbey, Year 9

  • “Eduviai helped us find a junior boarding school for our seven-year-old that we would never have discovered on our own. The school was a perfect fit — small, nurturing, and exactly what we needed for such a young child moving abroad.”

    Liu Jing
    Papplewick, Year 3

  • “I was nervous about studying in English and unsure about the application process. Eduviai guided me step by step, from documents to interviews, and everything felt much more manageable.”

    Huang Mingxia
    Concord College, Shropshire

  • “We wanted a school that cared about our child as a person, not just academically. Eduviai quickly understood our concerns and matched us with The Dragon School.”

    Mr and Mrs Zhou Fang
    The Dragon School, Oxford

  • “Eduviai was honest about budget options and never pushed us toward schools outside our range. They helped us find the right sixth form college for both academics and cost.”

    Li Jiaxuan
    Hills Road Sixth Form College,
    Cambridge

  • “We had used another agency before, but Eduviai was completely different. Everything was transparent, and the recommendation for Marlborough College felt genuinely personalised.”

    Mr Zhang Wei
    Marlborough College, Wiltshire
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Tell us a bit about your child and what you're looking for. We'll help you explore schools that match your requirements, whether you already have a shortlist or you're just starting.